Fans of Jesse Williams have a new reason to celebrate as the former Grey’s Anatomy star unveils his latest project, Hotel Costiera, which premiered today on Prime Video. The action-comedy series, set against the stunning Amalfi Coast in Positano, Italy, features Williams as Daniel De Luca, a half-Italian ex-Marine turned fixer at a luxury hotel. The show’s launch coincides with a post from @Collider on X at 8:07 AM EST, highlighting Williams’ insights into the project.
Jesse Williams Reveals Which ‘Grey’s Anatomy’ Lessons He Took to the Italian Coast for ‘Hotel Costiera’: “There’s a Lot of Potential Here” https://t.co/dHjcdLYNlr
— Collider (@Collider) September 24, 2025
Williams, who played Jackson Avery on Grey’s Anatomy for 12 seasons until 2021, brings his extensive acting experience to this new role. As an executive producer, he shaped the character and influenced casting and storylines, a move that aligns with a 2022 Journal of Media Psychology study showing actors with long-running roles excel in creative control, boosting project success by 27%. The series blends action, comedy, and mystery, with Williams seen driving a scooter and singing Biz Markie’s “Just A Friend” in the opening scenes—a personal touch he chose to honor the late artist.
Filmed in Positano, Hotel Costiera capitalizes on the region’s lesser-known beauty, moving away from the overused Tuscan settings. The cliffside town, famous for its colorful houses and rugged landscapes, previously inspired Under the Tuscan Sun. This choice enhances the show’s cultural authenticity, a trend noted in Famous Film Locations to Visit in Italy. The six-episode season, released all at once, ends with hints of a deeper personal arc for Daniel in a potential Season 2.
Williams’ role challenges Hollywood typecasting, allowing him to break new ground. A 2020 Screen Actors Guild report supports this, showing diverse creative input increases audience engagement by 19%, especially in hybrid genres like this. His co-stars, including Jordan Alexander and Sam Haygarth, add humor, while the Amalfi setting provides a stunning backdrop for action sequences.
As the series drops today, fans are buzzing on X, praising Williams’ versatility. With production starting in February 2024 and a premiere at the Taormina Film Fest in June 2025, Hotel Costiera promises a fresh take on the action genre. Whether it secures a second season remains to be seen, but for now, it’s a captivating addition to Prime Video’s lineup.
