San Francisco, March 18, 2025 – Social media platform X, formerly known as Twitter, has bounced back to a valuation of $44 billion, the same amount Elon Musk paid to acquire it in 2022, according to a report by the Financial Times. This resurgence marks a significant recovery for the platform, which had seen its value plummet in recent years amid challenges under Musk’s leadership.
After its valuation plunged in recent years, X is now worth $44 billion — the same price owner #ElonMusk paid for the platform, then known as Twitter, in 2022.
Read more: https://t.co/4Eh9VKeaFM pic.twitter.com/raasR2zYEP
— TheWrap (@TheWrap) March 19, 2025
The $44 billion valuation, revealed on Tuesday, stems from a recent transaction where investors sold their shares in X to other buyers, signaling renewed confidence in the platform. This turnaround comes just months after Fidelity Investments valued X at a mere $12.32 billion—72% below Musk’s acquisition cost—reflecting struggles with declining advertising revenue and public controversies. The rebound is attributed to several factors, including the return of major advertisers like Disney and Apple, as well as aggressive cost-cutting measures implemented by Musk since taking over.
X reported $1.2 billion in earnings before interest, taxes, depreciation, and amortization (EBITDA) in 2024, a stark contrast to Twitter’s $221 million loss in 2021, its last full year as a public company. The platform’s financial recovery has been bolstered by strategic changes, such as introducing paid blue check marks for users and launching Grok, Musk’s artificial intelligence model. These innovations have helped X stabilize its revenue streams and expand its user base.
Musk’s close ties to President Donald Trump, who took office earlier this year, have also been cited by some investors as a reason for optimism about X’s future. However, this association has not universally benefited Musk’s other ventures, with Tesla’s stock declining 38% since January 2025 due to criticism of Musk’s role in the Department of Government Efficiency and reports of vandalism targeting Tesla stores and vehicles.
Despite past challenges, including a drop in active users and advertising revenue following Musk’s takeover, X’s latest valuation signals a potential turning point. The platform’s ability to regain its original purchase price underscores Musk’s vision for transforming X into a powerhouse in social media and technology, though it continues to navigate a complex landscape of public perception and operational hurdles.
