London, March 17, 2025 – The BBC has announced the appointment of John Curbishley as its new Chief Strategy and Transformation Officer, marking a significant leadership shift in the media industry. Curbishley, who previously served as Executive Vice President of Corporate Strategy at Paramount Global, will assume his role at the BBC in April 2025, bringing over 25 years of experience in media, entertainment, and business development.
The appointment, detailed in an exclusive report by Deadline, underscores the BBC’s commitment to strengthening its strategic direction amid a rapidly evolving media landscape. Curbishley will join the BBC’s Executive Committee, reporting directly to Director-General Tim Davie. His responsibilities will include shaping the broadcaster’s group strategy, driving transformation initiatives, and enhancing performance to deliver value to audiences worldwide.
Curbishley’s tenure at Paramount Global saw him play a pivotal role in shaping the company’s strategic vision, navigating challenges in the competitive entertainment sector. His expertise in corporate strategy and transformation is expected to bolster the BBC’s efforts to adapt to digital advancements and changing viewer preferences. “After beginning my media career in the BBC’s corporate strategy team, I am delighted to be returning to the organization at such a crucial time for our industry,” Curbishley said in a statement, expressing enthusiasm for his new role.
The creation of this position follows the departure of Gautam Rangarajan, the BBC’s former Group Director of Strategy and Performance, who left after 31 years with the organization. Curbishley’s appointment coincides with the BBC’s broader efforts to consolidate its strategy and transformation agendas under a single leadership role, ensuring a cohesive approach to future growth.
Industry observers note that Curbishley’s move from Paramount to the BBC reflects the increasing convergence of commercial and public broadcasting strategies. His extensive experience is anticipated to drive innovation at the BBC, positioning it as a leader in the global media landscape. This transition highlights the ongoing transformation within major media organizations as they respond to technological disruptions and shifting consumer behaviors.
