Online marketing is the process of creating, managing, and executing a marketing plan that uses online channels to reach consumers. It’s the perfect way to connect with your target audience and get your message out there. When done right, online marketing can earn you lots of revenue, especially passive one.
iGaming is one sector that has seen increased traction when it comes to online marketing. But why and how iGaming became so popular among online marketers? What makes this industry attractive and gives it a high earning potential?
Well, let’s discover the answers to all these questions together.
Understanding the Basics
You need to be aware of a few main issues with online marketing if you’re looking to get involved.
The first is that it’s incredibly competitive, with businesses fighting for attention from consumers who are inundated with ads everywhere they turn. Secondly, it’s constantly evolving, so you need to be willing to keep up with the latest trends and technologies if you want to stay ahead of the curve. Finally, it can be challenging to track the effectiveness of your campaigns, so you need to be prepared to put in the effort to measure your results and adjust your strategies accordingly.
To deal with all these issues efficiently, you can stick to a specific niche with high earning potential, like iGaming. Did you know that the global online gambling market is set to reach $153 billion by 2030? Online marketers are aware that even if they get a small piece of this market, the profits will be considerable.
Then, keep things simple by following tested marketing strategies. With iGaming, there are many restrictions regarding advertising. That’s why marketers typically focus on creating SEO strategies and influencer marketing. With a solid SEO strategy, when browsing lists of casino operators, for example, potential customers will get to the desired destination. Good content and a solid CTA placement will then lead them to the marketer’s paying partners. It’s as simple as that, even though getting good rankings and traffic can be a challenge initially.
Finally, get clear results by using all the tools your collaborators will provide. Affiliate marketing is the primary revenue source for iGaming marketers. That’s why partners ensure their collaborators have access to user-friendly dashboards that let them track clicks, first-time depositors, revenue, and so on. These provide instant and simple insights into your online marketing performance.
High Earning and Growth Potential
Naturally, online marketers are interested in the earning potential but also in the growth potential. iGaming gives strong promises for both. Let’s take, for example, Catena Media, a popular player in the iGaming marketing field. The company reported a 28% increase in 2021 revenue, a year when many businesses noted strong declines. In Q1 of 2022, the brand noted an 11% increase and revenues of a fantastic $47.5 million.
Online marketers in Canada and other countries have recognized this potential, and many decided to test their skills here. It’s important to note that iGaming welcomes both individuals and agencies. So, it’s not necessarily essential to have a huge budget to get your iGaming marketing business project started. Many one-person shows earn decent profits thanks to their skills, even if their time and money investment isn’t too significant.
As for the growth potential, it’s undeniable, really. iGaming goes hand in hand with online betting; now, eSports betting is on the rise, too. All these are globally popular, and new markets open every year. A few years back, iGaming was a thing in a handful of US states. The situation is rapidly changing as more and more states open their legislation to the market.
We can even see that trend in Canada, where Ontario became the first jurisdiction with an open iGaming market and appropriate regulations. Now, Canadian marketers can drive traffic to legit Ontario gambling sites and profit from each lead they get to their partners.
An Excellent Passive Revenue Income Source
It’s a known fact that self-made millionaires always have multiple income streams. Passive ones are ideal because they take a lot of effort and bring in regular revenues. Well, iGaming marketing works like that. We’re not saying that becoming an iGaming marketer will make you a millionaire. Yet, it can surely become a passive income stream that can build wealth over time.
Generally, a marketer would need a modest initial investment to set up a website and get some content. If the marketer wants to invest time instead, they can do the content themselves. Then, with occasional updates and adding new content, the project will stay alive and generate profits forever.
Naturally, the best results come with carefully prepared strategies and continuous effort. Yet, it’s not impossible to see steady income – though modest – each passing month.