Google has announced its stance on AI-generated content and how it fits into their approach to delivering helpful information on their search platform. The company stated that their focus is on the quality of content, regardless of how it is produced. To this end, Google’s ranking systems aim to reward high-quality, original content that meets the standards of expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
Google emphasized that their spam-fighting efforts will continue to prevent the manipulation of search results through automation, including AI-generated content. However, they also acknowledged that not all use of automation in content creation is spam, and that AI can indeed be used to generate helpful content such as weather forecasts and sports scores.
The search giant provided advice for content creators considering AI-generated content. They recommended producing original, people-first content that demonstrates E-E-A-T qualities, and to think about the who, how, and why behind content production.
Google’s announcement follows years of tackling poor quality content, both generated by humans and automation. The company has existing systems to determine the helpfulness of content and to surface information from reliable sources. On topics where information quality is critical, like health and financial information, Google places an even greater emphasis on signals of reliability.
In conclusion, appropriate use of AI in content creation is not against Google’s guidelines. However, content generated primarily to manipulate search rankings will be considered spam and violative of their policies. Content creators who use AI to produce original and helpful content that meets E-E-A-T standards have a higher chance of success in Google search results.
The Complete Details can be found at https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
