The year 2021 was an eventful year for FansUnite Entertainment Plc. The company achieved a lot in 2021 by advancing its plans to expand into the Canadian and US markets. It also raised more than C$37 million in growth capital and acquired American Affiliate.
Reflecting on the events of 2021, FansUnite CEO Scott Burton calls it a “transformative year” that has put the company in a position to expand into newly regulated sports betting markets in 2022.
Burton’s Letter to Shareholders
Burton wrote to shareholders revealing the company’s plans to achieve many key objectives in 2022. The company aims to expand into newly regulated betting markets and deliver business-to-business betting to new clients.
Burton referred to 2021 as a “transformative year,” when the company began the legal procedure to expand into the US market. FansUnite became a partner of OneComply, a provider of licensing and compliance solutions, to facilitate its smooth entry into the US market. Also, it acquired a US betting affiliate called American Affiliate.
The company’s key objectives for 2022 include expanding into newly regulated sports betting markets, delivering its B2B technology platform to more clients, and scaling VamosGG and McBookie, its B2C platforms, to drive brand awareness, revenue growth, and customer retention and acquisition.
He also wrote that FansUnite received several licenses from the UK Gambling Commission, announced strategic partnership deals with top gambling operators, data providers, and gaming aggregators. Plus, it successfully acquired American Affiliate, a pure-play betting affiliate network based in the US.
Thanks to this acquisition, FansUnite managed to finalize business deals with sports and casino operators, the latter of which can be found on Nodeposithero.com, featuring only the best no deposit casinos.
Burton said that the company obtained Betting Hero, a US online gambling and live activation sports betting company through its acquisition of American Affiliate. Betting Hero delivers thousands of players to several brick-and-mortar properties and Tier I digital brands.
Through its acquisition of American Affiliate, FansUnite also became a partner of several online casinos and online sports betting operators like DraftKings, BetMGM, PointsBet, FanDuel, WynnBet, and Underdog Fantasy. The company obtained more than 150,000 new depositing players for betting companies operating in the US.
He informed shareholders that the company is eager to grab the opportunities created by the latest developments in the Canadian betting market. As a result of this eagerness, the company applied to the Alcohol and Gaming Commission of Ontario to become a registered supplier of gaming services in that province.
The Growth of FansUnite in the US and Canada
As FansUnite progressed in the US and Canada, it experienced significant growth in its B2C segment, highlighted by McBookie, its UK-based platform focusing on the Scottish audience. McBookie experienced a 67% increase in betting volume in 2020.
FansUnite revealed that the betting volume of 2021 increased to C$62 million. When the betting volume was at its peak, McBookie had 1000+ unique players at its casino and received 23,000 bets in a single week at its online sportsbook. This was the highest number of bets in one week the operator received since it went live in 2009.
FansUnite launched VamosGG, its eSportsbook in Brazil, and started offering in-play betting and pre-match betting for the PGL Major 2021 in Sweden.
Also, the UK Gambling Commission granted FansUnite a remote betting license and a remote gambling software license. These licenses allow the company to provide B2B betting platforms to online casinos and online sportsbooks in the UK and deliver B2C betting solutions to UK clients.
FansUnite is an entertainment and sports company focusing on online sports betting technologies and related betting products. It supplies gaming services and technological solutions to gambling entertainment companies.