OVO Sound Radio has finally returned for SEASON TWO. Drake has recently dropped his Scary Hours EP, which featured “God’s Plan” and has jumped on BlocBoy JB‘s “Look Alive.” new single.
Pharrell debuted a new N.E.R.D x Rihanna x Drake version of Lemon at the end of the show! Listen below.
About OVO SOUND RADIO
|Parent company||Warner Bros. Records|
|Distributor(s)||Warner Bros. Records (U.S.)
OVO Sound is a Toronto-based Canadian record label founded by hip hop artist Drake, Oliver El-Khatib, and long-time producer Noah “40” Shebib in 2012. It operates as a subsidiary of, and is distributed through, Warner Music Group‘s Warner Bros. Records.
The label has nine acts signed – Drake, PARTYNEXTDOOR, Majid Jordan, OB O’Brien, Roy Woods, Yusuf Sota, dvsn, Plaza and Baka Not Nice – as well as in-house producers 40, Boi-1da, T-Minus, Mike Zombie, Nineteen85, Future the Prince and OG Ron C.
Unlock The Underground, a collective found by Roy Woods, is also under the OVO Sound crew.
OVO Fest is an annual concert hosted by Drake and Toronto rapper D.K in Toronto that began in 2010. It’s held on the Civic Holiday weekend in the city, which coincides with the Caribana festival. OVO Fest is notable for the special guests that perform at the concert. Multi-platinum artists such as Eminem, Jay Z, Kanye West, Lil Wayne and Nas are frequent performers, as well as artists who used the concert as a platform to gain future success, including J. Cole, The Weeknd, A$AP Rocky, Kendrick Lamar and Cardi B.
OVO Sound Radio
OVO Sound Radio is a radio program that airs on Beats 1, fortnightly on Saturdays. The show primarily airs newer material, with at least one song premiering in each broadcast. The show’s initial airing was on July 11, 2015, and it was hosted by Drake and Oliver El-Khatib. The show is notable for debuting hit Drake singles, such as platinum-selling Hotline Bling, Grammy nominated Back to Back, and chart-topping One Dance.
OVO Clothing was launched in 2011.The series of clothing began with a series of collaborations between Roots Canada and OVO, which produced several parkas, jackets and other collaborations. In 2013, merchandise for the OVO figurehead included collaborations with the Toronto Raptors, which coincided with Drake becoming the franchise’s Global Ambassador. OVO has since morphed into a clothing line in itself, releasing a slew of clothes during every season of the year. T-shirts, sweatshirts, varsity jackets, baseball hats, and knit beanies are seasonal installations. OVO Clothing oversaw the opening of a flagship store for the brand’s clothing in downtown Toronto, opening in December 6, 2014. Exactly a year after the opening in Toronto, OVO stores expanded to the United States, opening a flagship store in Los Angeles, California. Its New York store opened in December 2016 on Bond Street. Other collaborations with OVO have included Canada Goose, and Air Jordan.
Its pre-2016 collection was composed of basketball shorts, OVO jerseys, track jackets, and baggy hoodies.