He officially announced on the radio show that the play list project “More Life” will release in December.
Drake’s playlist project called “More Life” will “provide a soundtrack to your life.” He promises that it will be filled with all new material from him and the OVO family.
He’ll be hosting the special birthday episode along with the usual host, OVO co-founder Oliver El-Khatib. The poster for the show is a photo of baby Drake with a baby fro celebrating his 2nd birthday with both of his parents, a few years before their divorce. Drake also hyped up tomorrow’s episode with a “MOOD” picture of the late Rob Ford, calling the controversial past mayor of Toronto a “legend.”
Drake announced in January 2016 that his fourth studio album would be launched during the spring, releasing the promotional single “Summer Sixteen” later that month. The album was originally titled Views from the 6, but would later be shortened to Views. “Summer Sixteen” debuted at number six on the U.S. Billboard Hot 100, and proved controversial, with Drake comparing his standing in hip hop to more tenured artists. This move divided many contemporary music critics, describing his self-comparison as “goodly brash” or “conventionally disrespectful.” It was also interpreted as a diss track towards Tory Lanez, who was unhappy at Drake popularizing the term “The Six” when referencing Toronto. Drake would also crash a Bat Mitzvah in New York on February 20, performing at the event.
Drake soon released the album’s lead singles, “Pop Style” and “One Dance”, on April 5. Both debuted within the top 40 of the Billboard Hot 100, however, the latter proved more commercially successful, with “One Dance” becoming Drake’s first number-one single in Canada, and on the U.S. Billboard Hot 100, as a leading artist.The single also became Drake’s first number one single as a lead artist in the United Kingdom, and peaked at number one in Germany, France, Australia, Brazil, Sweden, Belgium, Norway and the Netherlands. During an episode for OVO Sound Radio, Drake confirmed the album’s release date of April 29, through a tweet and various promotional videos.”One Dance” soon became Spotify’s most-streamed song ever, amassing over 882 million plays by October 2016.
Views was previewed in London, before its premiere on Beats 1 a day later. It was released as an Apple Music and iTunes exclusive on April 29, before being made available to various other platforms later that week. Views would become Drake’s most commercially successful album, sitting atop the Billboard 200 for ten nonconsecutive weeks, as well as simultaneously leading the Billboard Hot 100 and the Billboard 200 for eight weeks. It also achieved double platinum status in the U.S., and earned over 1 million album-equivalent units in the first week of its release, as well as gaining over half-billion overall streams of the album. Despite its success, critical opinion towards the album remained much divided, drawing criticism for being overlong and lacking in a cohesive theme, while also claiming Drake was not challenging himself artistically, as opposed to his contemporaries. He would later plan to release a short film entitled Please Forgive Me.
Drake would return to host Saturday Night Live on May 14, serving as the show’s musical guest. This foresaw Drake being named as a member of the Forbes Five, which ranks the wealthiest artists in hip hop. Drake placed fifth, following Birdman, Jay Z, Dr. Dre, and Diddy respectively. Drake and Future would soon announce the Summer Sixteen Tour, in support for their collective mixtape, and respective studio albums. This marks Drake’s third co-headlining tour, which began in Austin, Texas on July 20, and is expected to conclude in Newark, New Jersey. On July 23, Drake would announce that he is working on a new mixtape, scheduled to be released in early 2017,and was later preconized as the headline act for the 2016 iHeartRadio Music Festival. The latter dates of the Summer Sixteen Tour were postponed, however, due to Drake suffering an ankle injury.During the 2016 OVO Festival, Kanye West would confirm that he and Drake would begin working on a collaborative album. Soon after, the music video for “Child’s Play” would be released, depicting Drake and former lover Tyra Banks encountering relationship issues at the Cheesecake Factory. On September 26, Please Forgive Me was released as an Apple Music exclusive. It ran a total of 25 minutes, and featured music from Views.
At the 2016 BET Hip-Hop Awards, Drake received the most nominations, with 10, winning the awards for Album of the Year and Best Hip-Hop Video. Drake would later announce the Boy Meets World Tour on October 10, with twenty six dates announced for the course of the tour in Europe. Seven additional dates were added a day later, due to overwhelming demand.