Tom Cruise recently visited The Tonight Show Starring Jimmy Fallon to promote his movie, Edge of Tomorrow! To my surprise it’s already rated 90% fresh on Rotten Tomatoes, perhaps it will be actually worth watching?!

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About Edge of Tomorrow

Edge of Tomorrow is a 2014 science fiction film starring Tom Cruise and Emily Blunt. The US-backed production is directed by Doug Liman. It is based on the Japanese light novel All You Need Is Kill by Hiroshi Sakurazaka. Rights to the novel were bought in late 2009, and a spec script was sold to the American studio Warner Bros. Pictures for production. The studio co-produced the film with the Australian production company Village Roadshow. Filming began in late 2012 and took place mainly at Warner Bros. Studios, Leavesden outside London. Trafalgar Square in London was also a filming location for some scenes.

The film was released in theaters in 28 territories—including the United Kingdom, Brazil, Germany, Spain, and Indonesia—on the weekend of May 30, 2014. On the weekend of June 6, 2014, it will be released in 36 additional territories, including North America (United States and Canada), Australia, China, and Russia. To date, the film has grossed $26 million. Most critics have given the film positive reviews.

Warner Bros. invested over $100 million in a marketing campaign for Edge of Tomorrow.The film was initially titled All You Need Is Kill after the light novel. In July 2013, Warner Bros. changed the title to Edge of Tomorrow; Warner Bros. president Sue Kroll said the title was changed partly due to “negative chatter” about the word “kill” in the title. The film was promoted at ComicCon in San Diego, California in July 2013, and it was promoted at WonderCon in Anaheim, California in April 2014. Turner Broadcasting, a subsidiary of Time Warner like the studio Warner Bros., promoted the film across its TV properties, including CNN, TNT, TBS, Adult Swim, TruTV, and Funny or Die. Variety said the move “put forth the notion that buying bigger packages of advertisements across a TV company’s holdings is a viable option in an increasingly fragmented TV-viewing landscape”. Turner also launched a website which would unlock film-related content like “a 3D game, back stories and artwork” if its promotional hashtag was circulated enough through the social media website Twitter.

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